Our story

Sometime back in 2008, we started making The Flippa, (the original take me anywhere dining & booster seat) and there it was, a very small seat for a very big world! Inspired by parents with a ‘bring baby everywhere’ attitude, your idea quickly became baby’s best friend North,South, East & West and all around the world.

Today we’re a little bigger than we were then, we have a few more (brilliant) people and we have a good few awards under our belt; but the rest? Well, there’s more to Apramo all round. From carefully conceived car seats for those very first magical moments and every precious step in-between until they’re a well travelled ‘soon to be’ teen... through to a world of ideas for your little life-adventures, shaping in-car comfort, portable bedside sleeping and simple, smartly appointed strollers.

We work our socks off to make every moment safer. Here at Apramo, safety runs through everything we do: from the clever design thinking, through our meticulous attention to detail,to the rigorous testing, and the technical and engineering expertise that goes into all the wonderful products we make.

And safety for us isn’t just about excellent product performance,it’s about an holistic approach: from ease of use, to the materials we use and the care we take in how we put things together. 

From the life changing moments that coincide with a new life to love, to those fleeting moments that intertwine to make every day so uniquely special, we share and livein the journeys we make.

Shaping ideas into wonderful products is our motivation. We love what we do… and it’s you that keeps that passion alive.

From carefully conceived car seats for those very first magical moments and every precious step in between until they’re a well travelled “soon to be teen” – through to a world of ideas for your little life adventures, shaping in-car comfort, and simple, smartly appointed strollers.

join us for the journeys we make